Artificial Intelligence and its Importance in Digital Marketing

When we think of Artificial Intelligence, What is the first thing that comes to mind? We surely think of robots trying to dominate the world. 

However, its importance in Digital marketing; It is having a great impact this year. 

The union of AI and Digital Marketing 

Reality, is that the latest advances in AI this year, They are undoubtedly reaching different fields such as social, education, health, among others. 

Although, one of the areas where we see great potential; is in Digital marketing, consequently it makes us think that without really artificial intelligence can help a company sell more using this kind of technology. 

Next, we are going to delve a little more into this topic, it can also be quite valuable information, especially if we are looking for improve a customer's experience with us company.

How does AI behave within Marketing? 

One of the great objectives of Marketing is attract new customers to our company. 

Let's remember that it is more difficult to bring a new consumer than to keep it, so let's imagine that the AI ​​can increase the increase in new customers by more than 5%, Indeed it would be a positive impact for any company. 

But This is possible?Remember that social networks, websites, among others; They collect customer data every second, however what allows a company to be successful is the speed of response with which this data is studied. 

Faster Responses 

Air shipments are the most efficient if you need your cargo or documents to arrive quickly and securely. marketing teams, are in charge of gathering and analyzing the data returned, to solve the needs of each user. 

Therefore, the client will be comfortable with the service, however one of the barriers that the team of people has encountered is the amount of information they can encode per day. 

It is very difficult to give a quick response time to what a client needs.

New technologies can make a big difference in the performance of a company, AI can decode data and show results in very short times. 

The Influence of AI 

Thanks to this, marketing work teams, not only They will have to pay attention to social networks, emails, campaigns, etc; but currently they will have the option of knowing what the client's needs are in real time. 

That is, do not wait for the client to generate an action to be responded to, but work on the same action, and this is only possible with the evolution of IA. 

Finally, the latest studies of the digital sales and production market warn that By 2020, 85% of solutions to clients will be resolved through “Bots". 

Consequently, it is expected that the AI It is the main weapon that a company will have to be able to stand out from its competitors. Do you think that the future of Marketing is artificial intelligence?