Product analysis

You should buy a domain for your website

The construction and management of a website requires many aspects and factors, which must be taken care of in detail to achieve the best performance. Access to Wix Finding the domain that will direct the site is the first step in a long path that aims to place the website in a good position within its sector and market.

Mastery is key. This is the address that Internet users type in their browser or the one that appears in the search results of search engines. Your choice is a fundamental decision in the success of the website. It is the first contact between users and the portal; and therefore has a clear marketing component. The search for the ideal address is governed by many conditions, although there are two main ones that are worth highlighting. On the one hand, the commercial name of the product that is the subject of the website; if the case existed. Most companies look for a URL with their own name, as it is the best way for users to identify the brand on the Internet. Another factor that is also important and follows positioning criteria. This is the activity related to the page. A car workshop, for example, can search for a domain that mentions words related to its sector such as automobile, repairs, workshops, etc. In that case, the name chosen will have an effect on search engine positioning when users search for websites in that sector. However, it is only one of the many criteria that position a page, so it should not be a decisive factor when choosing the domain.

Web structure

The structure of a website It is also a key aspect in its positioning, both from a technical and design or language point of view. In that sense, the portal must group its sections and content in an orderly and logical way; which receives a very positive rating among search engines, where Google plays a prominent role. Well-developed sites have a main page and secondary pages, so that everything is organized into sections that follow a common line. The Internet user sees the final result, although behind it there is an internal development whose work focuses on developing said structure under a series of appropriate technical issues.

The design is another important point of a website that will decisively influence its possibilities on the Internet. At the user level, the designs must follow a line appropriate to the characteristics of the corresponding product, since if the relationship is not correct, the user who accesses said website may get lost and will find it difficult to return to it. Regarding positioning criteria, Search engines reward web pages that offer a correct design and provide the information that the user is looking for. Of course, those that adapt to different electronic devices are also rewarded. That is, its visualization is correct on mobile phone, computer and tablet. The size of the screen changes radically and it is important that the site adapts to the different formats. A website that is not 'responsive', that is, does not have a version for Smartphone, is heavily penalized by Google. Today it is difficult to see this situation, although it can occur in developments carried out years ago.

The professionalization of web development work has reached very optimal levels and is exemplified in the proposal of Wix, a web page creation platform in which the user can make their own portal thanks to the numerous tools available. The advantage of Wix is that it offers a wide range of web development options, with templates that suit different objectives and markets.

Optimized content

Content management is another highlight that influences the positioning of a website on the Internet. This refers to the titles and texts published, as well as their organization. The Meta Web, for example, are the tags that are incorporated in the header of a website and that allow search engines to have a quick scan of its characteristics. It is just one point of many that must be considered to position a website in the best possible way, according to the language and publications. Furthermore, depending on the target audience, The texts are published with certain concepts and ideas, seeking to link them to specific searches in order to narrow down the target. and reach those users who are interested in the product. Here, both the labels and the titles of each space within the website or the words and phrases used in the content descriptions are important. It is valued that this is original and own, since plagiarism is penalized. Another beneficial factor is offering updated content, since it conveys the idea that it is a live portal and that it is in operation, which has great acceptance among search engines.