How to increase your online sales with the right payment gateway

One of the variables that define the purchasing process and decisions in the digital sphere is the payment process. When it must be formalized, the chances of generating a feeling of distrust increase. Not paying attention to this condition can lead to a loss of sales opportunities and, worst of all, it is something relatively easy to avoid. Passing this test becomes much more affordable if we have a payment gateway with which the customer can always find payment methods that are familiar to them and that they are accustomed to using, the security of customer and card data is protect according to the regulations, and offer us the necessary tools to increase our sales according to our business model.

Global Payments: The importance of having a professional and optimized payment gateway

Therefore, investing in a solution adapted to the needs of our target audience becomes decisive. Identify and implement a payment gateway robust, such as Global Payments, you can mark a before and after in the conversion rate. Any eCommerce should carry out functions such as:

Identification of the type of client and providing their preferred payment methods. Global Payments offers us more than 240 different payment methods, which guarantees access to the most common options at a national and international level.
Provide security: Global Payments complies with regulations to provide greater confidence in payments and, ultimately, achieve a greater margin of protection for users.
Locate pain points and introduce corrective measures. Knowing where the online sales process of our products fails becomes an essential competitive factor. Some of the most common pain points are the absence of a unified login or a common interface, the excessive delay in loading periods or the absence of payment alternatives that adapt to the target audience or their circumstances (especially, regarding to geographical conditions).
Offer different services depending on the business model. There are businesses that operate by subscription and to do so they need to store the cards securely to be able to use them every month. Others need to generate ad hoc orders and collect them from a payment link or there is also traditional ecommerce that only seeks to collect orders easily and safely. In any case, the payment gateway plays an indisputable role and Global Payments adapts to all these cases.
Implement a system oriented toward omnichannel, that is, based on the simultaneous presence of different channels, in-person and online. Furthermore, relate them to each other taking the user experience as the only reference. In the end, what it comes down to is that the customer can choose which specific channel they want to use and offer them the tools so that they can make their purchase comfortably.

Likewise, once we have captured the sale, we must analyze them and optimize our sales flows. The right payment gateway must provide reliable and effective analytics to:

Carry out a more controlled and rigorous analysis of the transactions carried out within a platform or website.

Optimize those operations that have been rejected and establish greater control over payments.
Access analysis resources to more accurately interpret user behavior.
Have a history of transactions that have been formalized within a certain period of time.
Perform comparative analyzes to locate weaknesses and opportunities for improvement in purchasing flows.

Ultimately, your customers want to pay quickly and securely, and choosing the payment gateway that works best for your online business is a decision that you must make very carefully. If it is the correct one and here we have presented the one from Global Payments (request more information), will help you increase your sales while you focus on your day-to-day commercial tasks, stock control, logistics, and many other tasks that surely take up all your time.