If you are preparing to take the Google Ads certification in search campaigns, here we leave you a second round of questions and answers that may appear in the exam.
This test is more difficult than Google Analytics, so we will have to prepare a little better. You can use the guides that Google puts on its website to obtain more information and review tutorials like these that I bring you to be well prepared.
Optimize your campaign to the maximum
I already have my campaigns optimized to the maximum. Do you need someone to help you with your ADS campaign? contact angel@ameizin.es
Below what you were looking for. The questions and answers
You have a home maintenance services company and would like to reach more potential clients. However, your budget is limited.
Why is Google Ads a good option for you?
Because you can set the budget you want and change it at any time.
How do ad extensions help increase user engagement?
They take into account the intention of the users, the device they use and their location.
Why should you use remarketing lists for search ads?
To reach users who have previously interacted with your website
When advertisers create a text ad for the Search Network they must include three elements. Two of them are the title and the URL.
What is the third?
The description
Paco has a business that manufactures specialized hiking and climbing equipment. It's a small business, but you want to prepare to reach the top.
What type of Google Ads campaign can you use to give greater visibility to your brand and reach users throughout the network interested in the product?
Display
What does Performance Planner do automatically?
Predict future campaign performance.
Belén wants to optimize the quality score of a Google Search Network ad so that it has a higher ranking and gives better results in auctions.
What can you do to achieve it?
Add seasonal messages during the Christmas season.
Bólidos Saritísimos sells cars of many brands, both new and second-hand. The head of the company's Marketing department decides to set up a broad match on the keyword “car” to reach as many potential visitors as possible.
With what searches will the business ad be displayed? Choose two answers.
Automobile/Car
Jordi wants to improve his knowledge about Google Ads and optimize his clients' results.
What best practices should you apply? Choose two answers.
Include three to five ads and at least three extensions in each ad group.
Optimize campaign ad rotation to get more clicks or conversion actions.
What text would you include in a site excerpt extension?
Berlin, London, Paris and Singapore
What type of users could you reach with purchasing intent audiences?
To users who want to buy a new car.
If the goal of your campaign was visibility, what bidding strategy should you use?
Target impression share
Remove advertising
Only €1/month
Why are members removed from the lookalike audience source list?
So that there are no overlaps between a similar list and its source list.
What is the minimum number of users a remarketing list must have to be used in a search ad campaign?
1000
Which dynamic search ads option allows advertisers to group web pages with custom tags?
Page Feeds
Estefanía is creating a customer list segmentation strategy to reach a series of potential customers. What should she use?
CRM data
A golf enthusiast who frequently watches videos on how to improve his technique recently searched for the best golf courses on Google.com and located them on Google Maps. What type of Search Network audience solution would be best for him? reach this user?
Related audiences
Mauricio is an expert in digital strategies and wants to give a special touch to his ads so that more users click on them and convert. He is considering using the two optional fields in the ad URL, but he wants to make sure he will have enough space to include his message.
In total, how many characters maximum can you use in each of these fields?
15 in each
Why is it recommended to use the Performance Planner?
Because it allows us to make recommendations that are later validated through machine learning.
relevance, control and results. Relevance is achieved by connecting advertisers with the right users at the right time. The results are achieved by charging only for each click received.
What is control given over?
About the maximum monthly investment
Alberto is taking his first steps with Google Ads Search Network ads and would like to know what callout extensions are for. What would you say?
They serve to highlight important information about a business, as well as its sales arguments.
Let's say you manage a Google Ads campaign that is very successful. Why should you choose automatic bidding over manual bidding?
Because Google auctions are dynamic, it can be more difficult to set the right bid at scale manually as its value keeps changing.
Remove advertising
Only €1/month
Which of the following statements about serving relevant ad extensions is correct?
They give information to users so they can decide if they are interested in taking an action.
Why is it convenient to separate campaigns with different marketing objectives in Performance Planner?
Because this way the investment is not distributed among different objectives.
What requirement must be met for ads to be shown to users?
Keywords must be related to the search term.
Virginia wants to test various combinations of titles and descriptions to optimize the results of her campaign. The marketing department has suggested that she create responsive search ads.
What advantages do ads of this type have? Choose two answers.
More relevance and Greater flexibility
Roberto has an electronics company where they are going to launch a new television model, the UltraView1000. Decide to use concordance
broad in your Search Network campaign with the keyword “TV.”
What advantage will this decision bring you?
Your ad will show if your search terms contain variations of the keyword, such as "television."
Pilar has a monthly budget of 500 euros to invest in her campaign and needs to attract as many potential customers as possible to her website.
Which automatic bidding strategy should you use?
Maximize clicks
Boris is responsible for managing your company's Google Search Network ad campaign. He usually consults the optimization level so that the campaign is as effective as possible.
What is this level based on?
In key aspects of the accounts, such as statistics, configuration and industry trends
Estanislao is in charge of managing a Google Search Network campaign and would like to improve the position in which his ads appear.
You've increased your bids, but your ads are still not showing at the top of search results.
What else can you do to improve your ad rankings?
Create a relevant landing page with useful information
Alejandro has created a Google Search Network campaign to promote his motorcycle accessories store where he mainly sells custom helmets.
Why can search ads be useful to you?
Because they are shown to users who are looking for information related to helmets.
Mercedes has had an active Google Search Network campaign for several months now, and has noticed that sales of advertised products are starting to slow down. She decides to check the Google Ads Recommendations page and discovers that the campaign's optimization level is 22%.
What does this figure mean?
That the campaign could improve by 78% if the recommendations were followed.
Samanta recently opened an online houseplant store and wants to promote it. You chose Google Ads because it offers different types of campaigns that determine where your ads are shown and the format in which they appear.
Which of all those types is the one you should choose to reach your target audience?
Shopping campaigns, because they give users detailed information about products before they click on the ads.
You're trying to improve the perceived quality of an ad so it performs better in auctions.
Which of these changes would have the least positive impact?
Increase the bid amount.
What is the purpose of including callout extensions in Google Ads search ads?
To highlight information about the attributes that provide added value to your business or the products or services you offer.
What can the Performance Planner help you do?
Improve ROI to get more conversions without exceeding your target CPA (cost per acquisition).
Adriana has created her yoga school's first Google Search Network campaign. She selects this network and, by default, Google Search Partners.
What is the advantage of appearing on these partners' websites?
Allows you to reach more websites.
Aurora has an online store where it sells accessories for a very common smartphone model, and its customer base has several relevant common characteristics. You think you'll improve your ROI by limiting the audience for your Google Search Network campaign.
What campaign settings can you configure to reach more specific leads? Choose two answers.
Device Type/Location
What would be one reason an advertiser should consider using Performance Planner every month?
Auctions fluctuate constantly.
40
Germán heads the Advertising department of a large automobile spare parts company. He often consults the Google Ads Recommendations page to identify strategies to optimize his campaigns.
of Google Search Network ads.
Specifically, he finds the optimization level very useful. Because?
Because it allows you to apply recommendations at various levels of your advertising strategy.
Which ad extension is only available in fully automated mode?
Seller Rating Extension
You want to improve the relevance of an ad with a specific set of keywords. Your goal is to improve its quality level so that it is shown to more users.
What should you do?
Add more negative keywords.
Samuel is getting started with Google Search Ads and is worried that he doesn't know enough about it or doesn't have the time to set up an ad campaign correctly.
What features of dynamic search ads will help you? Choose two answers.
They automatically search for new keywords using machine learning.
Your destination URLs are updated automatically.
Sofia uses automated bidding as part of her Google Search Network bidding strategy.
What advantage does this feature have?
A machine learning system sets the most appropriate bid for each auction.
Ainara is in charge of promoting a new product in a segment with a lot of competition. As part of his strategy, he plans to launch a Google Search Network campaign.
What will you achieve with this decision?
Your business's ads will appear next to your competitors when users search.
The process to create your first text ad in Google Ads is very simple: it only has five steps.
Can you put them in order? You must place the first one on top.
- Sign in to the Google Ads account where you want to create the text ad.
1. - From the page menu on the left, select Ads & extensions.
- Select the + button and then Text ad.
- Enter the titles, URL and corresponding description.
Make sure your ad meets Google's editorial guidelines, then select Save your ad.
What are the two main advantages of using audience solutions for the Search Network? Choose two answers.
They allow appropriate bidding when certain groups of users search for products or services.
They allow you to reach different audience segments with unique and very relevant messages.
César runs an excursion company in South America and would like to see the number of reservations increase.
What activity will direct potential customers to the company's website through Google Search Network ads?
Search the Internet for vacation destinations in South America.
Julia wants to sell her store's surplus blue saucepans, so she decides to create keywords with a broad match modifier.
What advantages does this modifier have? Choose two answers.
Allows you to easily select the target color.
When using it you don't have to think about all the keywords related to saucepans.
What can the Performance Planner recommend?
Define a target CPA (cost per acquisition) at the campaign level.
Amparo is the owner of a gardening store and promotes all of her products through a website. A user has seen the Google Search Network ad for one of those products.
What could I be doing to make that happen?
Find information related to gardening
If you use site excerpt extensions, what is the minimum number of values each header should ideally contain?
4
What are callout extensions?
Short, specific snippets of text that highlight product attributes that add value.
Fran heads the Marketing department of an electric car company. Recently, he decided that the marketing objective of his campaign Google Search Network would get leads.
Why do you think he did it?
To get more potential customers to sign up for your email list.
If you use the Performance Planner every month, which two aspects of your account will you optimize? Choose two answers.
bids/budget
Marta has noticed that the average cost per click (CPC) of her ad is much higher than the industry average, but she has not observed that it is better positioned.
What can you do to improve your position?
Improve the quality score of the ad.
Marisol is in charge of managing the online advertising campaigns of a toy store chain that has an online and physical presence.
Which Google Ads campaign should you use to display images of your products, advertise both your online and physical toy inventory, and increase traffic to your website and local stores?
Shopping
When users search, they expect to find two things in particular. To serve them to them, ad extensions can be included. What are we talking about? Choose two answers.
Relevant information/Based information
Gema is creating her first Google Search Network ad. You want it to be attention-grabbing and relevant so that potential customers respond favorably.
For them to click, the Gema ad must. Choose two answers.
have a relevant title
include a promotion
Regarding Performance Planner predictions, why is it advisable to consider conversions from attribution models that are not based on last click?
To allocate budgets to achieve incremental conversions.
If you use remarketing lists in search campaigns, some of them will have a better chance of generating sales opportunities than others.
Can you order them? Place the one with the most possibilities at the top.
- Users who reached the purchase processing page, but left without purchasing anything
- Users who added an item to the shopping cart, but did not purchase
- Users who visited the website in the last 7 days, but did not convert
Users who visited the website in the last 28 days, but did not convert
These are the steps you need to follow to create an effective customer targeting strategy. Can you put them in order? You must place the first one on top. - Create a list of potential clients based on the marketing action that interests you.
- Upload the list to Google Ads.
- Convert the list to a remarketing list and enable it for the targeting phase.
Customize creatives with special offers or incentives for that specific audience
Combine these Search Network audience solutions with the benefits they can bring to your campaigns. - Remarketing lists for Search Ads
- Audiences with purchase intent
- Detailed demographic data
Segmentation by customer list
A water sports company makes custom boats and accessories, and its marketing director wants to use a broad match word: “boat.” Then he adds “rowing” as a broad match modifier.
What searches will the company's ad be shown with? Choose two answers.
Green Boat Rowing/Traveling in Rowing Boats
Mario is working on a text ad to serve on the Google Search Network and has added the corresponding information to each component.
In which of them should you highlight the aspects that make your product unique in two 90-character fields?
The description
Trinidad uses Search Network audiences to reach the most valuable potential customers.
What direct advantage does this option offer?
Allows you to display a personalized message to the appropriate user with the correct bid.
Match each ad extension with the benefit it can bring to users' experience with your ads.
- Site Extract Extensions
- Callout Extensions
- Sitelink Extensions
- Call extensions
Vasile wants to attract potential clients who search on Google for “TimeFound”, a unique office assistance application that they have developed in their company. His marketing consultant recommended creating dynamic search ads and starting with a simple strategy.
What resource is easiest to create this type of ads with?
Standard ad group landing pages
Before showing saved text ads to users, Google Ads reviews them to make sure they comply with advertising policies.
What criteria do you specifically review?
The content and format
Google Ads revolves around three pillars, the objective of which is to help companies get the most out of the digital channel. The first is relevance, as it connects businesses with the right people at the right time.
What are the other two?
Control and results
Mabel wants to place an order for a new line of products that she intends to sell, but first she has to get rid of the remaining stock. She is willing to increase her CPA (cost per acquisition) and her investment, as long as she brings him more sales.
The total investment of your current campaign is €25.500, which generates 1500 conversions and has a CPA of €17. Which Performance Planner plan can help Mabel meet the marketing goal of increasing her sales?
An investment of €40.000 to generate 2000 conversions and a CPA of €20
How does the Performance Planner contribute to increasing a company's sales?
Maximizing the number of conversions that can be obtained in a given investment scenario
What is the purpose of adding affinity audiences to a campaign with keyword targeting?
So that only qualified audiences see your ads, that is, users who have shown an interest in your service or product.
Enrique wants to use a “Maximize Conversions” campaign with Performance Planner.
What can the Performance Planner recommend?
Average daily budget
How do automatic bids benefit your Google Ads campaign?
Automatic bidding uses a machine learning system that, through algorithms, helps you choose the most appropriate bid for each auction.
Roberto has an electronics company that is going to launch a new television model, the UltraView1000. He decides to use phrase matching in his Search Network campaign because he wants his ad to show up every time someone searches for the model's name.
What other advantage does this matching system have?
Roberto's ad will appear in searches that include the term UltraView1000 (i.e. there may be other words before or after it).
Rashid wants to improve his brand awareness and create campaigns based on brand terms. He doesn't have time to manage bids every day, so he decides to use automatic bidding to lighten his workload.
What strategy should you use?
Target impression share
Álvaro has a company that manufactures a good quality product that users are very happy with. However, very few potential customers visit your website.
Why should you use responsive search ads to attract more visitors? Choose two answers.
Because their cost per click is lower, so advertisers can afford to participate in more auctions each day.
Because by including multiple titles and descriptions, responsive ads will be able to compete in more auctions for a greater number of search terms.
In what ways can dynamic search ads add value to an advertising campaign? Choose two answers.
The system creates them automatically.
They find traffic that the advertiser could overlook.
Clara runs her company's Advertising department and has been asked to optimize her Google Search Network campaign.
What advantages can the optimization level bring you?
It allows you to know how much the campaign has left to achieve the expected results.
What is one of the main goals of ad extensions?
Provide the right users with the right information at the right time.
You've included remarketing lists for search ads in your Google Search Network campaigns and they have delivered excellent results. What could you do to improve these results even more?
Use Lookalike Audiences to find new visitors to your website.
You've been asked to create the marketing campaign for a new line of plumbing services, but you have a fixed budget that you can't exceed.
Why should you use Google Ads?
Because it allows you to control your budget
Your client, Mundo Vegano, wants to increase the number of downloads of its well-known cooking recipes. You suggest that you create ad groups based on the cooking categories that appear on your website.
What should you add to the first Google Search Network ad group? Choose two answers.
Keyword List/Default Bid Amount
Google Search Network text ads have three main components. The first is the title and the second is the description.
What is the third?
The website URL
Matthew has created a high-quality ad with a great list of keywords, but it's not showing as many times as he'd like and he's a little frustrated.
What do you think it is due to?
Your bid is too low.
Samanta is in charge of improving the relevance of your company's ads. To achieve this, you've been told, you can alternate multiple titles in your responsive search ads.
How many can you include at most?
15
Roberto's electronics company is in full promotion of its new
television model, the UltraView1000, which is creating a lot of expectation. This model has accessibility functions so that it can be controlled by voice. Roberto decides to include a broad match modifier in his Search Network ad campaign with the keywords “TV,” “accessible,” and “voice.”
What advantages will this decision bring you?
Your ad will show if your search terms contain the exact three keywords.
Your ad will show if your search terms contain at least three keywords or variations.
Your ad will be shown if your search terms contain at least one of the three keywords along with other words (both before and after).
after them).
Your ad will show if your search terms contain at least one of the three keywords or variations.
Your ad will show if your search terms contain at least three keywords or variations.
Your Google Search Network ads optimization score is calculated using an algorithm that analyzes key aspects of your accounts. This level is used to provide you with optimization recommendations for Search Network campaigns.
What data sources are used to calculate these optimization recommendations? Choose two answers.
Sector data
Account settings
When are automatic extensions, such as seller ratings, displayed?
When Google predicts that they will improve ad performance.
What recommendation can the Performance Planner make?
Define a specific target CPA (cost per acquisition).
Aurora has a limited marketing budget and needs to adopt a strategy that attracts customers to its website for a fixed cost. What bidding strategy can help you achieve your goal?
Maximize clicks
Marcos has a company dedicated to installing accessories for smart homes. His employees have recently specialized in installing specific components for garage doors and would like to promote this new service.
What benefits would a Google Search Network campaign bring to your business?
Your ads will appear when users search for installing similar components.
What type of users can you identify through purchasing intent audiences?
To those who are already willing to buy.
What is the maximum number of ad extensions that can be displayed in a query or on a device?
4
You are analyzing a Google Search Network ad that is not giving the expected results. Specifically, you would like more users to click on it.
What can you do to improve your ad click-through rate?
Change the message of the ad's call to action.
José is managing a campaign with a total investment of €7000, which generates 1400 conversions and has a CPA (cost per acquisition) of €5.
You need to sell excess stock. To do this, you are willing to increase the CPA and the investment in the campaign.
Which of the following Performance Planner plans can
help José meet his marketing goal of selling leftover stock?
An investment of €9600 to generate 1600 conversions with a CPA of 6
Which component of Search Network text ads can include up to three fields of 30 characters each?
Title
You would like to improve the perceived quality of an ad during auctions.
Which of these actions will be most advantageous for you?
Improve landing page navigation.
The Refranes de la Yaya website receives a lot of traffic, but the company wants to attract qualified leads. To achieve this goal, they are thinking about trying ad extensions.
What can these extensions do in this regard?
Show relevant information to users.
María has to design an advertising campaign for her company, an online dog food store that also has an application.
What types of campaigns can you use in Google Ads?
Search, display, video, Shopping and applications
How useful can the Performance Planner be for your company?
Help optimize your advertising budget to get the most out of it.
Angela's washing machine broke down, so she's searching on Google for a new one. Several search ads promoting washing machines appear in the results.
Which of the following parameters are used in Google Ads search ad auctions to determine which ads Angela sees? Choose two answers.
The advertiser's bid
The relevance of the ad
Which of these callout extensions would be most effective?
Free return
To find users with similar profiles, what product is used in conjunction with Similar Audiences?
YOUTUBE
Why is it recommended to use the performance goals feature after using Performance Planner?
Because it allows you to monitor the objectives set in the Performance Planner and receive notifications and recommendations if a campaign is not performing well.
Tomás wants to improve his Google Search Network ad campaign. On the Google Ads Recommendations page he notices that the campaign's optimization level is 75%.
What does it mean?
That if you follow the recommendations on the list, your campaign could improve by up to 25%
Julio has a website where he sells televisions. He has noticed that part of his traffic comes from searches for a brand that he does not have for sale, so he decides to create a negative keyword with that name.
How will this strategy help your advertising campaign?
Your ads will not appear in searches for the brand that you do not have for sale.
Mila wants to publish a text ad on the Google Search Network. She doesn't have much experience, so she wants to start with the basics.
Title, URL and description
What data about users can be uploaded when creating a customer targeting strategy? Choose two answers.
Email address Postal address
Saúl's marketing company has created a very eye-catching ad that receives many clicks.
What will happen with this ad in the Google Ads auction?
The ad will rank higher because its expected click-through rate is higher
Macarena is a search engine marketing expert and knows that extensions, if used correctly, can optimize the results of your Google Ads campaign.
What does Google recommend regarding extensions?
Include at least three extensions in each campaign or ad group.
What is one of the main advantages of using Search Network audience solutions?
They allow you to show the right message to the right user and with the right bid.
Raúl manages the online marketing campaigns of a vitamin supplement store. He has just launched a Google Search Network campaign and has chosen to increase website traffic as a goal.
What result do you hope to achieve?
Let more potential customers discover your client's products.
Leo is in charge of advertising campaigns for the clothing lines of a large company. To evaluate his Search Network ad campaigns, he decides to consult the Google Ads Recommendations page.
Why might these recommendations be useful for Leo?
Because they adapt to the needs of the client.
Maite wants to limit the number of users who see her Google Search Network ad for an all-inclusive trip to Paris. Specifically, you only want it to appear when users search exactly
All-inclusive vacation in Paris
Vasile is creating a remarketing list for a Search Network ad campaign.
Which user could you add to that list to get the best results?
Someone who has added items to the shopping cart on the company's website, but then abandoned it.
Olivia is in charge of directing the Marketing department of a chain of clothing stores. She has been assigned a fixed budget and aims to attract as many potential customers to her website as possible.
Which automatic bidding strategy should you use in your campaign?
Maximize clicks
An advertiser runs a Google Search Network ad campaign. The Google Ads Recommendations page shows that the campaign optimization level is 40%.
What does this figure mean?
That the campaign could improve by 60% if the recommendations were followed.
Sofia sells dolls and accessories. Her inventory changes constantly, but she doesn't have much time to update her search campaigns.
Why should you use dynamic search ads?
Because they allow you to create keyword lists automatically from the products included on a website.
Sandra needs to make sure her ads get a minimum number of impressions at the top of the page.
What type of automatic bidding strategy do you use?
Target impression share
Laura is advertising her company's newly launched video editing software, as well as other related products. She is aware that she should include 3 to 5 ads in each Search Network ad group.
Why does Google make this recommendation?
Because the more ads a group contains, the more chances it has of winning auctions.
You would like to improve the relevance of a Google Search Network ad so that potential customers find it more relevant and its information adds value to searches.
What can you do? Choose two answers.
Select different geographic areas.
Select only relevant languages in campaign settings.
Which Search Network audience solution would allow you to find new potential customers who have the same behavior and characteristics as your remarketing audience segments?
Similar audiences in searches
Josep has created a Google Search Network ad with a bid of €5. Two other advertisers bid €2,50 and €2 respectively in an auction.
How much would Josep have to pay to win it?
2.51
Alicia has a website where she sells kitchen furniture. She has a stable level of sales, but is worried about falling behind compared to other online furniture stores.
Why should you create a Google Search Network campaign?
Your business's ads will appear next to your competitors when users search.
Juan owns a plumbing company that offers impeccable customer service, especially outside of business hours. You would like to connect with users who need emergency plumbing services in the middle of the night.
What criteria should I configure to achieve this objective?
ad scheduling
What does Performance Planner do to help you discover the potential of all your Google Ads campaigns? Choose two answers.
Simulation/Validation
The company Desierto y Polo (DyP) wants users to be interested in its new line of smart refrigerators. These products are also sold by a competing brand, Cacharros SL. D&P's marketing manager decides to create a broad match keyword, “refrigerator,” and then adds “CacharrosInc” as a negative keyword.
Which two searches would show the ad? Choose two answers.
Smart Refrigerator Reviews
Energy efficient refrigerator
Google Ads' automatic bidding feature does most of the work for advertisers. What do you use to set the appropriate bid for each auction?
Machine learning
What types of ad extensions can also be served automatically? Choose two answers.
Sitelink Extension
Featured Text Extension
At Aya's company they want to increase online sales of one of their products by connecting with users who are looking for similar items.
Why should you create a Google Search Network campaign?
Because your ads could appear if users are interested in your product.
What type of user would the Google Ads system identify as an affinity audience?
A user who, having demonstrated a certain interest in cinema, is considered to have certain characteristics.
It's 10:00 and you're waiting at a London train station, glancing at the calendar on your tablet. You just remembered that you didn't buy the ticket to take the boat from San Francisco to Alcatraz Island to visit the prison.
Match each type of signal with the practical demonstration in this example.
- Interest
- Time
- Intention
- Location
- Device
You are in charge of managing the marketing of a small business that has a tight budget and you need to reach the largest number of users possible. How can Google Ads help you?
It allows you to choose the maximum amount you want to pay per month.
What makes automated bidding more beneficial to your Google Ads campaign than manual bidding?
If you don't bid efficiently, you could miss out on important conversions.
Patricia is the owner of a domestic cleaning company and has designed a website where she will promote her services online. She wants users who are searching for businesses like hers to see her ads.
Which Google Ads campaign should you use to get potential clients to consider and hire your services?
Search
Google Ads offers a wide range of campaign types that determine where your ad will appear and in what format it will be displayed.
What are those types of campaigns?
Search, Display, Video, Shopping and Apps
What resources do advertisers provide for dynamic search ads?
A list of web pages
You want to improve the Quality Score of a Google Search Network ad by increasing the expected click-through rate (eCTR). Your goal is to get more users to click on it and visit your website.
What can you do to achieve it?
Add more specifications to the ad.
What is the main advantage of including site snippet extensions in ads?
They provide specific information about the products you offer before users visit your website.
Almudena has a well-known clothing store where, twice a year, they mark down men's hats, with great discounts and surprise gifts. He would like to customize his Search Network campaign Google to highlight these offers.
What can you do to achieve it? Choose two answers.
Set the start and end dates of the campaign.
Create an exclusive ad group to promote sales
Chema wants to create a Google Search Network ad campaign to capture the attention of potential customers who are searching the Internet for camping gear. What is one of the main advantages of Google Search Network ad campaigns? Google search well managed?
The ads displayed are related to potential customers' Google searches.
Ana Belén is evaluating the optimization level of her Google Search Network campaign because she has noticed that the results have worsened. She notices that the level is much lower than a month ago, so she decides to apply one of the recommendations on the list to optimize the campaign.
What will happen to the optimization level?
It will improve as soon as you accept the recommendation.
Rebeca is part of the executive marketing team of an airline and has been asked to plan the company's monthly online advertising budget. She has chosen Google Ads Performance Planner to accomplish this task.
What advantages does this tool offer you? Choose two answers.
Use machine learning to make predictions.
Its prediction functions are based on the billions of searches made each week on Google.
Mara has been recommended to use the Performance Planner every month.
Why should I do it?
To be able to react to external factors, which continually change.
The goal of Google Ads is to help businesses achieve success online. To do this, it is based on three main pillars.
Which are?
Relevance, control and results
Gregorio is creating an advertisement and would like to know what it will look like.
How can you view it before publishing?
As you enter the URL, title, and description of your ad, a preview of the desktop version and the mobile version will appear.
You can adopt the Google Ads automatic bidding strategy to get the most out of your advertising budget.
What advantages does this strategy offer you? Choose two answers.
Bids at auction time
Machine learning
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