Social networks They have become an integral part of our daily lives. We wake up with it and we go to bed with them. That is precisely why there are so many opportunities here. Around the world, millions – or perhaps billions – of people use the various platforms of Social Media. There are great opportunities here, because your target group is also here.
Social media is quickly becoming one of the most important aspects of online marketing. You may be asked why the use of social networks is so important for your business. If you don't know, with this article you will be convinced to use social networks to increase your online marketing.
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Main reasons to use social networks
Better brand awareness and visibility
So, wondering why use Social Media Marketing? Social media is one of the most cost-effective and stress-free digital marketing platforms used to increase the visibility of your business to begin with.
Social media can help you get noticed at events and generate media attention. Whether your company is sponsoring a charity or participating in a major trade show, there is no better way to show your involvement than through social media. You are really present on the different channels.
Why using social media is a vital way to boost your business and also has to do with brand loyalty and customer satisfaction. The key is mainly communication. When customers see that you are active on social media as a company, they get a positive image. Especially if they see that you are answering questions and posting authentic content.
Research shows that brands with active profiles on social networks have most loyal customers. It's about authenticity and experience. The more you show your character as a company, the more the right target group will identify with you and you will distinguish yourself from the competition. An important reason to use social networks in business.
More traffic
Why use social networks? A second advantage is that it helps increase traffic to your website. By sharing relevant content on social media, you give users a reason to click on your website. For example, introduce your followers to the latest blog you just published online. The better the quality of the content, the more inbound traffic you will generate and that offers conversion opportunities.
People usually only think about Facebook and Instagram at first, but have you ever thought about Pinterest? Pinterest not only has the highest click-through rates (CTR), but also the highest conversion. More than 82% of Pinterest visitors indicate that they have made a purchase through a pin they found on the platform. So, there are many opportunities in the field of Pinterest advertising.
Improved SEO Ranking
The reason why social networks are used also has to do with the position of your website in search engines like Google. A great search engine optimization (SEO) content strategy is one of the most important parts of achieving top positions in search engine results. Driving traffic to your optimized pages will increase rankings much faster.
If, for example, you want to get people to find you by a keyword such as » desert battles summary » You can also put the link on the different social networks they have and in this way gain positions.
Social media presence is increasingly becoming a crucial factor in SEO ranking algorithms. A very good reason to start using Social Media Marketing. Nowadays, SEO requirements constantly vary to achieve successful ranking. Therefore, it is no longer enough to simply optimize your website and update your blog regularly. Companies that share their content on social media send a brand signal to the search engine that says something about the validity, integrity, and strength of their brand.
Furthermore, platforms such as Instagram, Facebook, but also Pinterest, offer opportunities to significantly strengthen your link building through hashtags and link addition.
Connect and learn from consumers
If you do it right, using social media will lead to a real (close) relationship with potential clients. Part of what makes platforms like Pinterest and Instagram so great is the interaction you get with your customer base. You can read Pins and status updates to get insights into your customers' daily lives.
What products do they buy and why? What do you do on the weekend? What types of posts do they like to share and what websites do they browse? What plans do you have for the future? Golden information so that you as a company really know your target group and, therefore, an important reason to use social networks.
Positive brand image
Why use social networks? Because you can react immediately to problems. If there is a problem with your product or service, or if people have questions, you should know right away. With the variety of tools available today, you'll be the first to know when problems arise. This way, you can take immediate action to resolve them. Studies have shown that companies that respond to customer complaints are valued more.
Advertising possibilities
Advertisements on social networks They allow segmentation and retargeting. One of the reasons social media is important is because of the highly customizable nature of these ads. For example, Facebook ads allow you to segment users based on location, education level, industry, and even purchase history and pages they like.
Install the Facebook Conversions API on your site to retarget users who visit your website. These people are much more likely to become hot leads and ultimately lead to higher sales.
The main reason for social networks: higher sales
Finally, your question: What does Social Media Marketing offer? If you use social media, with a well thought out marketing plan and a clear vision and strategy, you will help increase your sales. And well, who wouldn't want that?
Expert in SEO/SEM and communication on social networks.
CEO at tecnologia.net and passionate about everything related to technological progress
