Sectors in which augmented reality triumphs

Augmented reality, along with Virtual Reality, is one of the technologies that many companies are already using to successfully boost your business. Its possibilities are endless in sectors such as logistics or industry where its potential for data management and process automation is undoubted.

It seems that these technologies are new, but the truth is that both Augmented Reality and Virtual Reality have existed for decades. However, its popularity and Its most definitive push has come from smartphones and tablets, making its use more accessible and known to everyone. 

The application of solutions  business technology  It is allowing the support and advancement of the activity of many businesses in all sectors, along with another of their great challenges, security, allowing risk-free interactions (especially information theft).

Differences between Virtual Reality and Augmented Reality

It is important to know how the two differ in order to know the possibilities of each technology. We can say, that the fundamental difference is found, precisely, in what they have in common: reality. That is, the percentage of reality in each one.

Virtual Reality is a simulated environment, where reality is substituted and we do not see anything of our real environment. That is why we need glasses that cover our entire field of vision. Augmented Reality It does not replace physical reality, but rather add virtual information (through graphics or 3D) interactively and in real time to what already exists. In short, Augmented Reality is a combination between real and digital, while Virtual Reality is completely digital.

Sectors in which Augmented Reality triumphs

Currently, Augmented Reality is present in many business projects in all industrial sectors and No company wants to have a strategy outside of mobile devices and the infinite possibilities that this technology can offer.

Augmented Reality in Advertising

Many brands are betting on this technology to sell their products, from the furniture industry to the automotive industry.

Thanks to this technology, when we want to buy a sofa, in addition to seeing it in the establishment, we will have the opportunity to place it at home and see how it really looks in the living room. We will even be able to sit on it.

Automotive companies such as Cadillac and Mercedes They have also experimented with this augmented reality technology and it is possible to see their models without having to go to a dealership.

Augmented Reality in Tourism

Augmented Reality is going to play a transcendental role in this sector since it will allow tourists to live different experiences on their trips: enjoy an interactive route, relive a historical event, etc.

Augmented Reality and sports

Recently, NTT DATA, one of the mains IT services companies in the world, has presented a new solution, based on technologies such as Augmented Reality and Artificial Intelligence focused on sporting events.

Through cameras high definition with 5G connectivity and by applying computer vision to the movement of the players, the referee and the ball, digital content of value for the viewer can be generated using an Augmented Reality application. Once the movement is recorded, the information allows several analyzes to be carried out:

• Tactical contents: Simulation of player movement, player position during attack and defense
• Statistics: ball possession, percentage of time in attack, etc.
• Arbitration assistance: Detects offsides, fouls and goals.
• Heat maps which identifies the areas of the field of play in which a team has had more presence and possession of the ball.

Fans of these events will have the opportunity to experience what a 'connected stadium' is truly like. But, the attendee at a sporting event will not be the only one who benefits from this solution, the refereeing team will also benefit, which You will have the opportunity to analyze specific plays in real time.