Pros and cons of the 5 best tools to send bulk SMS

Although it may not seem like it, bulk SMS is one of the most used marketing strategies by companies due to how direct, fast and powerful they are. Therefore, to obtain fast and satisfactory results, we must have an efficient solution that allows us to send campaigns without setbacks.

Currently we can count on a wide variety of free and paid options to carry out our mass SMS campaigns. However, it is advisable to use a paid solution, since this way we can use all its features without limitations. Due to the competition in the sector, the costs of these solutions for Mobile Marketing are not very high. Next, we will tell you the 5 best tools to send bulk SMS.

instant

It is one of the best platforms for mass SMS sending service due to how complete it is and its really affordable price (starting at 10 euros in a single payment), the perfect tool for send campaigns optimally. This solution is widely used by e-commerce and marketing agencies because it integrates CRM and ERP functionalities.

This solution also stands out for the fact that it does not require installation, since it works in the cloud. This gives it the possibility of being used on any platform that has internet access. In addition, it has a free trial edition so that we can learn how it works.

Pros

• Has delivery reports
• Allows you to establish a connection with more than 200 countries
• It can be implemented from Bitrix24, Sales Manago and Connectif, among other platforms
• Allows campaign segmentation

Contra

• Does not have a mobile alert system
• Does not have auto response functions
• Does not allow interactions to be segmented
• Does not support MMS messages

TextMagic

One of the preferred solutions for small businesses due to its high deliverability and SMS open rates. Its price is quite affordable (from 10 euros in a single payment) and it also allows mass sending of SMS regardless of its size. This solution turns out to be very useful for SMS marketing, since it has several features that allow you to track text messaging campaigns.

Pros

• Allows you to track conversion and participation
• It has an alert and notification system
• It is compatible with Push notifications
• Multiple user accounts can be managed

Contra

• Does not allow campaign analysis or ROI tracking
• Cannot create reports in real time
• Does not allow integration with social networks
• You cannot run multiple campaigns at the same time.

Marketing 360

Used very frequently in those SMEs that want to have a powerful digital marketing tool at a low cost (from 25 euros). This tool is not only limited to carrying out mass SMS campaigns, but also allows you to boost conversions and thus increase sales. We are talking about a comprehensive and very complete tool.

Pros

• Campaign analysis can be performed
• Also works as a CRM tool
• Allows segmentation of customers, potential customers, activities, sources, interactions and emails
• It can be integrated with third-party platforms and is compatible with social networks

Contra

• Does not allow analysis of sales evolution
• Does not have a pipeline reporting system
• Sales forecasts and forecasts cannot be made
• Does not provide features to manage opportunities

TextP2P

This solution focuses on businesses such as: restaurants, shops and entertainment, being very popular in Canada and the United States. It combines text messaging, email and voice messaging to carry out quick campaigns in a very simple and easy way. In fact, with this solution you can reach 98% of customers in less than 3 minutes. It has a free trial edition and the paid version costs from 5 euros/month

Pros

• Allows you to carry out textual surveys
• It has an auto response system
• You can manage numerous live communication channels
• Campaigns, customers and participation can be segmented

Contra

• Emails cannot be automated
• Can't manage customer experience
• Does not allow product recommendation
• Does not support group messages

ROUTEE

ROUTEE is an omnichannel solution which allows companies (regardless of their size) to reach their customers quickly and thus increase sales possibilities. It offers numerous mobile contact channels such as: SMS, voice, email, IVR and calls, making cross-selling easier. It has a free trial version and the paid edition starts at $10,60/month.

Pros

• Analysis of campaigns, sales, visuals and ROI monitoring can be carried out
• It has CRM functionalities
• Allows email, social and multi-channel marketing
• Allows you to segment campaigns, participation, web visitors and emails

Contra

• Does not have a marketing calendar
• Cannot capture potential clients
• Does not have a workflow management system
• Social promotion cannot be carried out