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7 tricks to choose a web domain without making mistakes

Have you created a website and need to choose a Web Domain that perfectly identifies your brand or what you need to convey? It is no secret that the domain is one of the key pieces for your page to succeed. Now, how do we choose the right one, without fear of making a mistake and that it doesn't end up sinking our project?

There are some simple tricks before choosing one domain or another. In general, it is recommended choose a web domain simple to remember and easy to write, one that does not exceed 15 letters. Also, make it easy to pronounce and remember. If it's catchy, all the better. If you are interested in adding a domain to your page and you don't know how to hit the nail on the head, keep reading. We leave you some tricks below.

What is a domain?

First of all, it is best that you are clear about what a domain is. This is a unique name that will help you identify your website from the others. When a user types a domain in their browser, the system DNS converts that domain you have typed to a numerical address. This will take you to the server where you have hosted the content of the page to visit.

How to choose a successful web domain

Taking into account what a domain is and what it is for, now keep these tips in mind to make it successful:

Keep it short: It is best that the domain you choose does not exceed 15 letters, the shorter the better. And this way, it will be much easier to remember. Nevertheless, It is quite difficult to find a domain with less than five characters that has not been registered. Therefore, it is advisable to take a look at the new extensions, those that have recently started to be marketed.
With catchy name: Keep in mind that the domain is key so that everyone knows what your website is. For this reason, in addition to choosing a short name, make sure it has a catchy and musical name that is easy to remember. On the other hand, avoid those domains that have two letters repeated consecutively. And two identical letters next to each other can lead to confusion.
Do not use hyphens within the domain itself: For SEO purposes, Google penalizes those domains that have many hyphens. Nor should you abuse the numbers.
Includes keywords in the domain. This will contribute to a better SEO level positioning. However, do not abuse them, since you could cause the opposite effect.
Study the competition. Take a look at the domains that are already registered. This way you will avoid wasting time and money. You can use services such as free domains or don dominio.
Avoid using generic domain names: For most users, these types of domains can give a fraudulent image, which is of no interest to your business or brand.
Be careful with security. Pay close attention to the practice called dot squatting, which consists of registering the domain name ignoring the dot placed between the www. and the brand.