Pinterest, a social media channel full of inspiration, beautiful photos, DIY ideas and much more. In other words: a place to be inspired and inspire other people. Pinterest has undergone a big change lately. More and more people and companies see the possibilities and opportunities of Pinterest marketing. It is also important on this platform to keep up to date with the latest Pinterest trends to generate greater reach.
Are you curious about the latest Pinterest trends? In this blog we would like to share them with you. Quickly discover how you can use Pinterest for businesses and how you can reach new customers and generate conversions in an amazing way.
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Pinterest Trends
A new feature: Pinterest Trends
Trends are important and Pinterest knows it. If there are certain trends in fashion or interior design, people will look for them. Pinterest is the perfect place to find current trends. That's why a new feature called Pinterest Trends was recently launched. Here you can find out what Americans, Canadians and English people are looking for. Unfortunately, the feature has not yet been implemented in many countries. But give it some time and hopefully you'll be able to quickly discover the most popular search terms in your account with Pinterest Trends.
With Pinterest Trends, you can see an overview of the most popular search terms and topics in the United States, Canada, and the United Kingdom. You can look back up to twelve months. It's an ideal way to determine when people search for certain topics and what content is popular. With that information, you can start optimizing your Pinterest marketing.
How does the Pinterest Trends feature work?
To get the most out of Pinterest Trends, it's important to know exactly how it works.
- To get started, open Pinterest Trends via your laptop or mobile device.
- Click US to determine which country you want to choose.
- Enter your search term in the search bar or choose from the preloaded themes below.
Below the search bar, you'll see the latest trends on Pinterest over the past week. Scroll down and you'll see this week's most popular ideas in Pinterest's most visited categories. These are: fashion, food and drink, beauty, interior design and travel. Thus, among the popular trends you will find searches that are carried out by many users in a short time.
Pinterest adds new terms every week. So if your desired search term is not listed, check again a week later. Looking for more inspiration? In addition to Pinterest Trends, there is also Pinterest 100 for inspiration. Here you can choose a topic that interests you and delve into emerging Pinterest trends from around the world. You will find 100 popular searches and 100 possibilities. This way, you can make 2022 a Pinterest-inspiring year.
Another Pinterest Trend: Story Pins
Following the success of Instagram Stories, Pinterest has been developing a new Pinterest trend, namely Story Pins. We had to wait a bit, but now this feature is also available with us.
Story Pins are basically a new way to share ideas on Pinterest. You can create more pages of text, images, videos and links, giving you even more creativity in your Pinterest marketing.
If you want to use these Pinterest trends for business, it is highly recommended to convert your personal account to a business account. That offers many more advantages. Each Pin can have a maximum of 20 pages, with 5 pages being the minimum suggested by Pinterest.
You can make DIY stories or detailed recipes. By setting up Story Pins, Pinterest wants to help you achieve your marketing goal: inspiring people and encouraging them to take action.
Shopping on Pinterest
People are becoming inspired faster and faster through social media and the threshold to make a purchase is much lower. By using social media marketing correctly, you can increase the number of conversions. Shopping through Pinterest is one of the popular Pinterest trends that you don't want to miss. Product Pins on Pinterest make it easy to draw attention to your products.
Pins are enriched with metadata and formatted so people on Pinterest know what's for sale. For example, the pin contains a product title, a description, and information about the product's price and availability.
A super fun and therefore friendly way to offer your products through Pinterest. Many people still do not know that this Pinterest trend It's actually possible, so it's good to look at it if you have a web store. When you are ahead of the rest, you always benefit in your Pinterest marketing.
Pin Promotion
Among regular Pins, a Sponsored Pin sometimes appears. This is a new – well, not so new, because it's been around for a while – money-making Pinterest trend. In April 2019, Pinterest started the ability to promote Pins. A great opportunity to draw the attention of Pinterest users to a certain product, blog or service. The advertising system is not yet as extensive as Facebook, for example, but it is still possible to do many things.
This way you can choose a marketing goal: increase your knowledge, influence considerations or increase your sales. In addition to regular Pins, you can also choose Sponsored Video Pins, App Pins, or Carousels. Once you've created the sponsored pin, you can set its orientation. You can then choose from different audiences, such as customer lists, visitors to your site (retargeting), people who were previously engaged with your Pins, or similar audiences (act-a-like targeting).
A big advantage of this Pinterest trend that you can advertise with is that the costs are still relatively low. It hasn't been active for a long time and is also not used as much compared to Facebook advertising. Therefore, it may be an interesting opportunity to see if advertising through Pinterest marketing is something for you and your business.
Expert in SEO/SEM and communication on social networks.
CEO at tecnologia.net and passionate about everything related to technological progress
