There is no doubt that in order to fight the fierce competition that exists in online environments and social networks, it is necessary to implement a correct and professional SEO strategy.
SEO strategies are designed to position a brand as high as possible in Google search rankings. Within these SEO tasks the link building It is positioned as one of the most important actions and gives the most weight and value in terms of the final positioning.
Links are a key factor in the difficult world of SEO, a correct link building strategy can be the true competitive advantage to stand above competitors.
Let's look in a little more detail at the importance of Link building as well as a short guide to implement this effective SEO strategy.
What is Link building?
The idea is not very complicated, link building is the strategy of building links from other websites to yours.
Search engines crawl links between pages on a website and links between entire websites to determine if it is a good link.
Indicate that search engines consider backlinks as recommendations for your site.
Sites with more backlinks tend to get higher rankings on Google, hence the importance of getting backlinks from sites with high authority.
Referring to what Google says about links: “In general, website rankings can be improved by creating high-quality sites that users will want to use and share.”
Based on this, it is quite clear that the creation of quality links is not only good for strengthening the content of a website, it is also a very high value for the final positioning in Google.
But building backlinks is not an easy task. The link should come from a valuable website, a website in your niche, and should be included in an article that covers a similar topic to your website.
For this reason, Link Building is one of the toughest challenges that an SEO specialist faces.
Why is link building important?
Mainly Link building is important for the success of a website because it is one of the main positioning factors in search engines.
But it is also important because:
- Boost website traffic. Acquiring quality backlinks is not only important to obtain better positioning, but also to help companies generate more traffic.
- Increase brand visibility. Link building can also benefit your brand awareness by linking your brand name to different media.
What steps must be taken for a correct Linkbuilding strategy?
Link building, like any other SEO strategy, requires professional and effective implementation. Let's look at some of the basic tasks to implement a link building strategy:
Research
The first step for an effective Linkbuilding strategy is to carry out a research process of those websites that we may be interested in linking to us.
High quality websites are characterized by:
- High authority.
- They are trustworthy.
- Popular among the competition.
Outreach marketing
It is a strategy based on the search and establishment of relationships with organizations and people of high value for our profile and needs.
In this process, such important tasks as connecting with website owners through social networks, organizing and managing the scope of these relationships are carried out.
guest blogging
Guest Blogging is one of the oldest and most effective link building tactics out there.
The idea is very simple, you write an article for another website in your niche and link to yourself from that article.
Search for mentions without a link
Google notices when brands are cited widely on the web and gain popularity. Track mentions of your brand and contact the site administrator to include a link. It's that simple!
Reject dubious backlinks
Not all links received are good or of sufficient quality to be positive. An important link building strategy is to reject dubious or unwanted backlinks.
Earn links through good content
Content is King! Great content will get a great number of links. Posts with value tend to respond to user needs.
These are just a few small touches on the tasks that make up an optimal Linkbuilding strategy. Work and patience add up to create value in the links of your SEO project.
Expert in SEO/SEM and communication on social networks.
CEO at tecnologia.net and passionate about everything related to technological progress
